Jeep Wrangler History | Jasper Jeep | Jasper, GA


Jeep Wrangler

The Jeep Wrangler was created for the 1941 model year and quickly became the icon of the Jeep brand. Officially regarded as the first Jeep to hit the road, or dirt, the Wrangler has its beginnings ingrained in the Second World War. By the end, it had proven its value as an off-road machine that had a place in both military and civic settings.

The 1941 Willys MB laid the foundation for the entire Jeep brand, as well as the Wrangler. The off-road model proved its worth by traversing harsh terrain and serving as a symbol of American manufacturing and ingenuity on the battlefield. Following the war, Willys trademarked the Jeep name and created a vehicle, called the CJ (Civilian Jeep), for public use.

The CJ series rocked the world for four decades and added six- and eight-cylinder engines to the line. While the Willys MB feature a nine-slot grille, the CJ series brought the seven-slot grille to the lineup, a feature that is still in use today.

Throughout its 40-year reign, the CJ series helped Jeep gain a reputation as an off-road-ready brand designed to take on the toughest terrain imaginable. American drivers got behind the wheel of the 4x4 model in greater numbers year after year, spurring the development of the Jeep Wrangler.

The first Jeep Wrangler sported an open body and seven-slot grille, a feature that made it instantly recognizable as a Jeep. It was also the first, and only, Jeep model to boast square headlights. The original model arrived in the 1987 model year and brought off-road capability as a standard feature.

1987 saw a change in ownership as Chrysler bought the American Motors Corporation and Jeep along with it. The 1991 model year saw the addition of a new engine as well as the Wrangler Renegade model, which left the market in 1994.

1997 saw the second-generation Wrangler take to the streets with round headlights and a coil-spring suspension designed to make off-roading more enjoyable. The popular SUV took on a more modern appearance and higher trims brought power steering as a standard feature. 2003 saw the introduced of the Wrangler Rubicon model designed specifically for off-roaders.

Just four years later, the 2007 Jeep Wrangler officially launched the third generation. Bigger than previous models, the Wrangler held its own against larger vehicles, like the Hummer. Next year marks the release of the fourth-generation Jeep Wrangler, which means the 2017 model year will be last of the popular third-generation model.

Stop in to see the new Wrangler in action at Jasper Jeep today!


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